Supporting new mothers in the workplace isn’t just the right thing to do - it’s a smart investment
By offering maternal support, you will show you value and care for your female talent during one of life’s most significant transitions.
When women feel supported through maternity, they’re more likely to return, stay engaged, and thrive, saving you the steep costs of turnover and retraining.
Retaining experienced, motivated female leaders not only boosts morale but also drives innovation, diversity, and profitability.
In the end, investing in maternal support isn’t just about retention; it’s about building a stronger, more successful organisation.
MAIA is here to help grow happier, healthier mothers
Becoming a mother is a huge adjustment
It can bring a mix of joy, exhaustion, and overwhelming pressure. In the UK, up to 27% of new mums experience mental health challenges like postnatal depression or anxiety. The demands of looking after a baby, the loss of sleep, and the massive shift in identity can all take a toll. Add to that the social pressures to "get it right" or bounce back quickly, and it's no wonder many feel isolated or unsupported​
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Access to help can be a struggle too. Despite growing awareness, some mothers don't know where to find mental health support, or they encounter long waiting times.Â
How do you benefit from investing in your new mothers?Â
Investing in maternal mental health, education, and wellbeing for new mums has an positve impact on your organisation as well as your people. Supporting maternal mental health can significantly enhance employee retention, reduce absenteeism, and boost productivity. When new mothers feel genuinely supported, they’re more likely to return to work with confidence, contributing positively to their roles. Beyond that, fostering a culture that acknowledges the challenges of motherhood and mental health builds stronger loyalty and improves workplace morale overall.
Creating inclusive environments where mental health is prioritised alongside physical health can also position an organisation as a leader in employee wellbeing, which is increasingly important in attracting and retaining talent in competitive markets​
The positive impact on mothers
When your employer genuinely invests in maternal mental health and wellbeing, it’s a total game-changer for mums. Imagine returning to work after maternity leave feeling supported, understood, and able to balance your new life as a parent. Employers who offer mental health resources, flexible policies, and open conversations about motherhood make it easier to manage the challenges of juggling work and parenting. It means fewer sleepless nights worrying about how you’re coping or being judged, and more confidence to thrive both at work and home.
On top of that, having access to mental health support and wellbeing education helps mums recognise and manage struggles like anxiety or postnatal depression before they spiral.
Knowing your employer cares enough to create a supportive environment reduces the guilt or stigma about asking for help. Plus, a positive workplace culture can improve your sense of self-worth and make your working hours feel more fulfilling—not just a means to an end​.
At the end of the day, happy, healthy mums raise happy, healthy families, and that benefits everyone.
MAIA'S HERE TO EMPOWER YOUR NEW MOTHERS
 PROVIDING EDUCATION, SUPPORT AND COMMUNITY
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